We don't view it as a crises, we view it as a challenge. With over 30 years of established media connections in Washington, DC, the city's most high-profile individuals, corporations and foreign governments have leaned on John for helping them manage through a PR crisis, also working with clients to find vulnerabilities and prepare them for potential PR problems.
Past & Present
INOVA HEALTH FOUNDATION
John worked with Inova Health Foundation over a period of 10 years, there every step of the way, leveraging connections with media outlets to attract target audiences and ensure maximum coverage.
PEPCO - AN EXELON COMPANY
In a long and challenging regulatory process, John worked with Pepco Holdings through its successful rebranding, driving awareness of the philanthropic work of the region's largest utility as it merged with Chicago-based Exelon Corp., the nation's leading competitive energy provider. In addition to managing magazine photo shoots with top executives, John also wrote philanthropic event summaries, scripted print ads and managed the design process of many of its print magazine ads.
For five years John successfully worked with The Maryland Jockey Club in a high profile campaign to attract Washingtonians to The Preakness, the so-called "Middle Jewel of the Triple Crown," working with Embassies, Hollywood agents and media channels to attract A-Listers and create buzz around its Preakness Pavilion.
For the Washington DC launch of the Cadillac ATS, General Motors hired John to energize the brand around a younger, Gen-X new class of car buyer. John organized a high-energy launch party at Arena Stage, where 700 guests were introduced to the vehicle through test drives and video testimonials. This event fueled a massive social media moment for Cadillac which went viral, catalyzing new, younger sales for GM's Cadillac Division.
Kate Michael - Cadillac
WE ARE PERDICUS COMMUNICATIONS
An exclusive boutique PR and marketing company, Perdicus Communications is a team of passionate and thoughtful storytellers. John Arundel and his team provide strategic guidance, actionable ideas and solutions to produce effective solutions for each and every client served.
We handle media relations the tried-and-true way; sculpting
a positive message and then directly reaching out to members of the media in ways that only a member of the Washington media with a 30-year track record in the nation's capital can, with a deep database of contacts and connections. John has worked with presidential candidates, ambassadors, authors and business leaders to place them or their messaging in national or regional publications, news websites or TV stations or networks with a broad reach. Over the years, John has made appearances on CNN, ABC's "Good Morning America," ACCESS Hollywood and all three DC stations, NBC4, 9 News Now, News Channel 8 and ABC 7.
EARNED, NOT PURCHASED
Our clients understand the differences between PR and advertising, and how a company or individual earns trust. Our clients understand the long-term value of a solic public relations strategy to grow their personal or business brand.
We are here for you!
We believe that a business with a great public relations team can make a great impact on the world, or current events. Take the first step; contact us, and together, we will help you get your message to the world.